Namaste!
Ambika Maji here.

A few highlights, before the story

  • 8+ years of experience in B2B content marketing
  • Core specialties: B2B content marketing, SEO content writing (long and short form), and LinkedIn-focused social media marketing
  • Industries I've worked in: MarTech, marketing agencies, manufacturing, and testing

Okay, now, here’s my story…

I started writing back in school: fiction, short stories, elaborate essays that were probably far too long for the assignment.

In 2016, during higher secondary, I got my first shot at freelance content writing. I didn't enjoy it much in the beginning. Back then, the job was mostly keyword stuffing, then wrestling that stuffed content into something that sounded halfway natural. It was quantity over quality, every time.

Over the next few years, I actually learned SEO properly, and worked as a part-time content writer for agencies alongside my college classes.

I finished my bachelor's and master's in Journalism and Mass Communication, then moved into a corporate role in 2021, because I wanted that experience too.

So by now, I've worked as a freelancer, an agency writer, and an in-house marketer — and almost all of it has been in B2B marketing. Along the way, I picked up a real understanding of what it takes to run content marketing end-to-end and build a brand's presence online.

A few things I'm proud of

  • Led a complete website revamp for a ₹2,000 Cr B2B manufacturing company
  • Doubled a company's LinkedIn following in a single year through organic content
  • Boosted LinkedIn engagement by 30%, mostly through trial and error — but it worked
  • Single-handedly built and ran monthly newsletters for employee updates and company announcements

All of this taught me a few soft skills I didn't expect to develop

  • Strategic thinking, from being handed end-to-end ownership more times than I can count
  • Communication
  • Storytelling
  • Project management
  • An analytical mindset
  • Creativity and problem-solving
  • Persuasion and stakeholder management — learned the hard way
  • Understanding an audience, which turned out to matter more than almost anything else

I recently completed my MBA in marketing, along with a course in Advanced Digital Marketing and Communication from MICA X Upgrad.

Then, in 2025, I decided to go freelance full-time.

Why?

  • Freedom. I'm not boxed into one type of work anymore, so I get to use everything I've learned.
  • Flexibility. I can work from anywhere and take a break whenever I need one.
  • Balance. I'm trying to build a work life that doesn't come at the cost of my health.

Freelancing turned out to be the right fit.

If you want to know more, I write about freelance life on my Substack: Work+Life. Balance?